Do Outbound Links Hurt Your Rankings?
One question that comes up every now and then about outbound links is, “Do they hurt your rankings?” The question is based on the precept that linking is a zero-sum game. That is, if you have 1,000 inbound links and 1,000 outbound links then they’ll cancel each other out. That’s not true at all. If it were true then it would seem to reason that 2,000 outbound links versus 1,000 inbound links would hurt your search engine optimization and provide you with negative benefits. I don’t think it’s t